3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
KoMarketing Associates
APRIL 27, 2017
Search engine advertising – or PPC – is not typically associated with account-based marketing. Contact and lead nurturing; moving top of the funnel leads down the sales pipeline. Twitter Tailored Audiences. Early-bird registrations or discounts to events, webinars, or other industry specific trade shows.
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