When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.
Velocity Partners
NOVEMBER 29, 2023
This blog outlines what can go wrong when companies with multiple offerings try to simplify — and then how you can get it right. Say you are a company who primarily sells a CRM platform, but also has a cybersecurity module. In the same way it’s easier to serve one big client than it is ten small ones. Introduce a fresh spin.
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