CRM Related Topics 
LeadSloth
SEPTEMBER 8, 2010
Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. What if you’re choosing a CRM system today?
LeadSloth
MAY 5, 2010
Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. Social CRM. CRM is very broad, it’s not just about sales, but about pretty much anything that involves communicating with your customers.
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LeadSloth
NOVEMBER 16, 2009
In addition to Marketing Automation, there were two big topics: Social Media and CRM. I will write about Social Media some other time, and focus on CRM in this post. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. Strong Features of CRM. Strong Features of CRM.
LeadSloth
MAY 25, 2010
A Marketing Automation system either needs to have great connection to the CRM system, or it should all be integrated. Other CRM vendors claim to do Marketing Automation, but I believe those claims are unsubstantiated. Tags: marketing automation acquisition crm eloqua market2lead oracle unica. The Market Needs Consolidation.
LeadSloth
MARCH 22, 2009
Basic lead scoring features are built into Salesforce.com, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim. That is great for manageability, but – if you have the habit of qualifying leads before sending them to the CRM system – you now have a database full with unqualified leads.
LeadSloth
JULY 12, 2010
Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. With the improved Lead Manager, you could even use HubSpot as your CRM system.
LeadSloth
FEBRUARY 10, 2010
You need to link marketing automation to CRM so you can link campaigns to sales opportunities. Part of the data you need comes from your website and partly it is from your CRM system. Just hook it up to your Marketing and CRM databases, and do your analysis. Revenue Metrics. Step 2 is to tie campaigns to revenue. What I Want.
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