creative Eloqua Related Topics 
The Point
DECEMBER 3, 2013
The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Let me count the ways: 1.
The Point
SEPTEMBER 25, 2018
Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. Too many very smart marketing ops people know which buttons to press, but can’t drive strategy or creative.
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The Point
DECEMBER 6, 2010
Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 7 Mistakes To Avoid In Your Next Webinar Invitation. Salesforce.com Webinar Invitation Gets It Right. The First (Almost) Clickable Direct Mail. Help Our Client Choose a Logo (Poll).
The Point
JANUARY 13, 2015
No matter what your marketing resolutions this year – more content, better creative, etc. – That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. no improvement matters if you can’t measure it.
The Point
AUGUST 24, 2010
The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. When most B2B marketers “get creative&# with email they usually rely on subject line, headline, and maybe a handful of graphic elements.
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