How Metadata Fundamentally Changed My Approach to B2B Marketing
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APRIL 8, 2024
Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. In fact, the ROI was so bad that I started asking myself whether my target audience of IT and security professionals even had active LinkedIn profiles. I was instantly hooked. The pivot paid dividends almost immediately.
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