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A guide for finding product-market fit

Lenny's Newsletter

Stop thinking of product-market fit as a yes or no question—but instead as a process of finding fit with more segments of the market. ” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do.

CPO 145
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Hack Day how-to

Choozle

The same processes that worked when you were a company of 10 people are much different when you have 50, even with top talent on board. I knew that with the right people and process, a timeboxed Hack Day can accelerate knowledge transfer, accomplish a ton through deliberate focus, and plant the seeds for future growth. ” Why?

CPO 49
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How to validate your B2B startup idea

Lenny's Newsletter

Outbound sales is consistently the best signal for validating your idea (versus friends using your product, incubator batch-mates, or investor leads). There are four ways to validate your startup idea—and it’s fairly clear which path you should take depending on your product and your experience in the problem space.

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WHAT IS PRODUCT-LED GROWTH (PLG) — AND HOW CAN IT IMPROVE YOUR REVENUE PERFORMANCE?

Mereo

User groups: To understand how end users consume the product in the context of their business processes and daily life. If one part of the strategy is broken — from solution themes to validation to governance, pricing strategies and more — it may be holding you back from your full revenue potential. We can help.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% The CEO of Gong experienced the pain of being unable to understand what was going wrong within the sales process at his previous company: “Amit, now my co-founder, ran a company in the BI space called Sisense.

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Integrate Acquires Akkroo Upgrading B2B Events

Valasys

The acquisition will position Integrate users with the ability to automate the handover process of leads that are captured at events to the sales teams in real-time. Akkroo’s Approach to Event Lead Capture & Processing. Integrate will be using the London office as their EMEA headquarters.

CPO 49
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How to work with a content marketing agency to create kick-ass content

Tomorrow People

Because the first thing to understand about our editorial copy is that it’s a business process. Understand it’s a process. Content production is a process , with an orderly progression from A to Z. Contribute to that process. (Although you might find an echo of Hemingway. What is content? Let your agency do its thing.