How the most successful B2B startups came up with their original idea
Lenny's Newsletter
AUGUST 8, 2023
Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% The CEO of Gong experienced the pain of being unable to understand what was going wrong within the sales process at his previous company: “Amit, now my co-founder, ran a company in the BI space called Sisense.
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