Lenny's Newsletter

SEPTEMBER 5, 2023

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. Enhanced Object Detection via Google’s video intelligence tools has substantial new features, including celebrity detection and object tracking (source here).

Trends 53

Trends Video Marketing CPO Allocation 53

SendX

NOVEMBER 8, 2019

Segment your email lists Personalization is key in today’s super-tailored content landscape. Segmentation allows personalization of emails without the severe time drain of individual personalization. Segment your lists into smaller lists. There are infinite ways to segment email lists, but some popular examples include: a.

Open Rate 255

Open Rate Practices Best Practices CAN-SPAM 255

Lenny's Newsletter

AUGUST 15, 2023

We did this first with Segment, and they really liked it. We did a find-and-replace in the doc from ‘Segment’ to ‘Front.’ For most of them, it was either Auth0, Google Firebase, AWS Cognito, or in-house. Art by Natalie Harney. Forty percent (nearly half!) total crap? We were like, ‘Wait, really?

Validation 52

Validation Startups CPO B2B 52

Lenny's Newsletter

AUGUST 8, 2023

” — Eilon Reshef , co-founder and CPO David Hsu, the founder of Retool , found himself building the same product over and over at each company he worked at: “Perhaps a little-known fact is that I had actually started a couple of other companies and products before Retool. Art by Natalie Harney.

Startups 52

Startups Work Management CPO Enterprise Management 52

Hubspot

NOVEMBER 7, 2018

A day-part is a set time period within which TV stations sell and segment their programs and ads. Let’s say you wanted to run 12 spots during a six-week window on your local ABC affiliate during the evening news segment (the Prime Access day-part). The segment is watched by 45,000 people on average, and the CPM is $18.00.

Paid Search Agency 68

Paid Search Agency Cost Per Thousand Ads Cable 68

Webbiquity

JUNE 6, 2011

Consults major corporations on social media strategies, reputation management strategies, risk management strategies, and social media growth and scalability in manufacturing, healthcare, IT service, technology, publishing, and CPG industry segments. Jason DeRusha – @DeRushaJ. Eric Fletcher – @ericfletcher.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100