Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Hosts and listeners will love his tips and insights on how to keep fit mentally and physically in today’s business world. Episode Summary.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Metadata

DECEMBER 5, 2023

Our customers are tip-of-the-spear innovators who are all in on pursuing unconventional tactics. For example, if you’re trying to create demand, you may experiment more with brand awareness ads on Facebook than if demand expansion was your goal. Before you jump into the data, we want to mention a bias in our sample.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

LEADership

NOVEMBER 5, 2013

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. Coming back to the point, I found these useful tips from Search Engine Watch about how to optimize your Twitter profile.

Social Media 40

Social Media Optimization CPO Media 40

Lenny's Newsletter

AUGUST 15, 2023

You don’t have to use us, just go and enjoy this tip. Art by Natalie Harney. Forty percent (nearly half!) of the companies I spoke with went through at least one failed idea before discovering something that worked. total crap? I think it was a hundred grand on software they weren’t using.

Validation 52

Validation Startups CPO B2B 52

Hubspot

JANUARY 11, 2013

Walmart posted this social CTA on Facebook. I created the same concept for a belief near and dear to our CPO David Cancel -- you have to work with swagger to succeed. What PowerPoint tips do you have for marketers looking to design amazing marketing assets? 4) Walmart. 5) Wells Fargo. 6) American International Group.

Template 28

Template Brand Identity Branding CPO 28

Webbiquity

JUNE 6, 2011

Experts tell us the number one networking tip is to help others and they’ll return the favor — large or small. As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. Follow Michael on Twitter @BrennerMichael and Facebook.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100