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OCTOBER 6, 2021
How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. A good CPO is different for every company and should be based on your unit economics.
Oktopost
MAY 11, 2022
Meet Christopher Willis the CMO/CPO of Acrolinx. As a young person in technology, we often believe the product creates the value of an organization. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary.
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Lenny's Newsletter
SEPTEMBER 12, 2023
We were envious of the satisfaction those folks were finding on Netflix, Facebook, or wherever. ” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do. Art by Natalie Harney. We had teenagers but not adults.
Metadata
OCTOBER 6, 2021
How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. A good CPO is different for every company and should be based on your unit economics.
Marketing Insider Group
AUGUST 5, 2020
We all remember that moment we discussed a certain product or brand over the phone with our friends and saw a Facebook ad for it the next minute! Improves Personalization. Obviously, personalization is on the forefront of most marketing strategies due to the high demand for customized experiences from consumers.
Lenny's Newsletter
SEPTEMBER 5, 2023
Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. ” — Tomer London , co-founder and CPO And Ramp (alongside some other strategies we’ll touch on below) : “We got our first 10 customers any way we could, really. But it worked.”
Martech Advisor
JANUARY 28, 2020
The survey reported the following alarming findings: 59% think that their personal information is vulnerable to a security breach. 62% feel uncomfortable with how companies use their personal/business information. Tell us on LinkedIn , Facebook , or Twitter. 45% are unsure about how companies use their data.
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