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SEPTEMBER 28, 2023
Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. Note: I sprinkled in some Google Search ads, too.) After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. I hired an agency. My next move? I was okay admitting that.
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SEPTEMBER 29, 2022
A study found that companies that focused on aggressive recession marketing grew during the 1980s recession by 256%, unlike those who slashed or eliminated their budget. CMOs for companies with more than 500 people? Fresh-faced Directors just starting at a new company? What the heck is a “good” CPL? It’s subjective.
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FEBRUARY 2, 2023
Google PPC ads still drive a solid cost per lead (CPL)? Understand your company dynamics + marketing maturity There’s a relatively “accepted way” to drive revenue in the B2B world: A demand generation strategy built on the back of a mix of PPC, paid social , and events will usually do the trick. Sign me up.
Directive Agency
APRIL 21, 2023
However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. The right directories for your tech company are typically the ones that rank high on your key buyer search terms. Determine if investing in directories is right for your company.
Launch Marketing
NOVEMBER 21, 2018
Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. LinkedIn Ads is typically the best paid social media channels for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.
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SEPTEMBER 22, 2021
When the top executives in your company present marketing results to the board, do they include impressions? Adam Goyette, VP of Marketing at Help Scout, does a great job explaining what that looks like in 4 Ways to Reduce Your CPL on Facebook by 50%. Optimizing your ads against the wrong metrics. Engagement? I hope not.
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SEPTEMBER 22, 2021
When the top executives in your company present marketing results to the board, do they include impressions? Adam Goyette, VP of Marketing at Help Scout, does a great job explaining what that looks like in 4 Ways to Reduce Your CPL on Facebook by 50%. Optimizing your ads against the wrong metrics. Engagement? I hope not.
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