How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)
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SEPTEMBER 22, 2021
When the top executives in your company present marketing results to the board, do they include impressions? Adam Goyette, VP of Marketing at Help Scout, does a great job explaining what that looks like in 4 Ways to Reduce Your CPL on Facebook by 50%. Optimizing your ads against the wrong metrics. Engagement? I hope not.
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