Adobe Experience Cloud Blog

APRIL 5, 2010

CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps. Calculators: On my iPhone I have a regular calculator, a WolframAlpha super calculator, and even an SEM calculator (think CPL, CPM). SEO tools: As someone in demand generation I never know what is going to be asked in a meeting.

B2B Marketing 48

B2B Marketing Marketing Automation Services B2B Cost per Lead 48

Lead Liaison

DECEMBER 31, 2018

Example data points include average cost per lead (CPL), revenue generated, return on investment, post-event engagement activity, and more. marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.), ™ now provides enterprise-level reporting. ™ isn’t just for exhibitors.

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48

Digital B2B Marketing

JUNE 7, 2012

CPL : Cost per Lead. Used both as a pricing model for lead generation media buys and as a performance measurement to compare the cost of leads from various sources. Salesforce.com. Used for performance-based online advertising buys, the cost is based on the number of actions (such as a registration or purchase) delivered.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013. ABM Metrics.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013. ABM Metrics.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013. ABM Metrics.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

The Point

JUNE 13, 2014

Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. And your content can do the filtering for you. Poor Lead Follow-up.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100