CPC CPL Generation Salesforce.com 
Digital B2B Marketing
JUNE 7, 2012
May refer to paid search or other CPC priced media programs. CPC : Cost per Click. Generally used for paid media programs and calculated media cost divided by clicks. CPL : Cost per Lead. Salesforce.com. Activity intended to improve organic search rankings. PPC : Pay Per Click. SMM : Social Media Marketing.
Hubspot
JUNE 19, 2014
Examples: Salesforce.com, Google. Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. B2B: Business-to-Business.
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