CPA CPL Generation Salesforce.com 
Digital B2B Marketing
JUNE 7, 2012
CPA : Cost per Action. CPL : Cost per Lead. Used both as a pricing model for lead generation media buys and as a performance measurement to compare the cost of leads from various sources. Salesforce.com. Used for pricing email, telemarketing or postal list rentals or purchases. MAP : Marketing Automation Platform.
Hubspot
JUNE 19, 2014
Examples: Salesforce.com, Google. Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. CPA: Cost-per-Action. CPL: Cost-per-Lead. B2B: Business-to-Business.
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