Cost per Acquisition CPL Generation Salesforce.com 
Digital B2B Marketing
JUNE 7, 2012
CPA : Cost per Action. Used for performance-based online advertising buys, the cost is based on the number of actions (such as a registration or purchase) delivered. CPL : Cost per Lead. Salesforce.com. Used for pricing email, telemarketing or postal list rentals or purchases.
Hubspot
JUNE 19, 2014
Examples: Salesforce.com, Google. Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. CoCA: Cost of Customer Acquisition (See CAC). CPA: Cost-per-Action.
Expert insights. Personalized for you.
100 
Let's personalize your content