One caveat before you read on: This answer is specific to measuring B2B Demand Generation. talked about the “ New Marketing Accountability &# before where I state my view that the ultimate measure of success for the full set of integrated marketing activities is Lifetime Value or how well marketing achieves the goal of getting and keeping customers … The Question: “What metrics do you recommend marketers use to track the success of their demand generation efforts?”. My Answer: The best way to measure the success of Demand Generation efforts is Revenue! MORE >>

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This is an leading online magazine for Marketing Automaton, which features vendor information, news articles a job board and more. Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media. B2B Marketing Zone. DemandGen Report. Net-Results blog. MORE >>

Last week, Eric Wittlake (@ wittlake ) wrote a great post called  Lead Generation is Crippling Demand Generation  where he argued that these two marketing activities were working against each other due to the different outcomes each is trying to achieve. Many marketers lose focus on the bigger picture as they chase more leads. So instead of lead generation or demand generation , content marketing might be the term to use. The direct outcome of lead generation is new contacts available for sales or marketing. MORE >>

And marketers should employ strategies to identify and capture every one of these leads that we can for our businesses. And so the question arises: which content should I make “registration-required” in order to maximize my lead capture while also reaching the largest possible audience of potential buyers? Generate Demand With Content Marketing. Joe Chernov, VP of Content Strategy has offered up a whole deck on content and demand generation. The more visitors you get, the more opportunities you have to convert them to leads and customers. MORE >>

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. The company has a low profile but has been selling its demand generation product for nearly ten years. More important to people who need it, the company offers partner management and channel sales management products that integrate with its demand generation offering. MORE >>