You may ask, why should anyone care what I have to say about demand generation? Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Now, I'm not writing this to promote Marketo, but I think our results are proof that we’re doing something right with our own demand generation and lead management I frequently get asked to share how we achieve these marketing

Last October, Craig Rosenberg shared some insightful best practices in one of my first thought leadership interviews, titled Lead Generation Best Practices: Thought Leadership with The Funnelholic . He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009 . I found the opportunity to answer his questions inspiring, and hope you'll find some insights from my answers as well.

Generating sales leads - the right kind of leads, at the right price -means more than one-off tactics. At CDI, weve specialized in turnkey, integrated demand generationstrategies for high-tech companies since 1990. Whether you need thatone killer campaign, or a soup-to-nuts, top-to-bottom demand generationstrategy, well design and deploy the precise mix of media, offer, andcreative to get the results you need. Getting the most from your demandgeneration budget requires planning, testing, and a strategic approachto creative, offer and media.

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The table below presents a reasonably comprehensive list of demand generation (a.k.a. Similarly, functionality is generally comparable although they may be less sophisticated at some tasks My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. This has more to do with the degree of personal selling (and after-sale service)

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   0160; With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.   0160; But with so much on a marketer’s plate these days, not all 4300 could attend this half day event.   0160; For those, and as a wrap-up from the event, I wrote up the top tips

How do you know if your demand generation is good enough or when it's it's time to take your lead management processes to the next level? reports, your head of sales, and any other stakeholders in your demand generation generation process. Here are 14 14 important

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. (Just The company has a low profile but has been selling its demand generation product for nearly ten years. My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo . This is a bit perplexing,

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. What are your top 3 tips to help B2B companies improve their demand generation ? Several conversations with B2B marketers last year really opened my eyes to the role that social media can play in B2B demand generation. The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.

My personal definition of demand generations systems (see Introduction to Demand Generation Systems from the Raab Guide site) explicitly states that they do not incorporate sales automation. See Should Demand Generation and Sales Automation Be Separate Systems? Indeed, the functionality of OfficeAutoPilot compares favorably with The division makes sense in most organizations, since marketing and sales are separate. (See for whether this will change.) But small businesses are different.

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers . Tell us a little bit about how you got into demand generation , and What I like most about Demand Generation is that it makes the customer's buying process so The seller that best understands this buying process and adjusts its demand One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. That's why I'm glad I had the opportunity to meet Jep Castelein , author of LeadSloth