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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Despite a glut of bad content online — increasing daily due to the rise of generative AI — the fact of the matter is that people do value quality content.

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Why we care about adtech: The complete guide

Martech

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month.

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30 Best Growth Hacking Tools to Unlock Exponential Success

Optinmonster

In this post, I’ve curated the best growth hacking tools that you can use to scale your business. The platform gives you in-depth details on traffic stats, ads cost-per-click (CPC), domain comparisons, backlinks analytics, and keyword difficulty. The pitch deck design software company considers Reddit a key driver of growth.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. Work With Us General LinkedIn Statistics LinkedIn is the most trusted social media platform in the world. Influencer Marketing Hub ) LinkedIn is the most popular platform for B2B lead generation. of LinkedIn users are on the app daily.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

57% of B2B marketers say that SEO generates more leads than any other marketing strategy. For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees). Boosts website traffic.