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Why we care about performance marketing

Martech

How performance marketing can help marketers succeed. The future of performance marketing. What is performance marketing? Performance marketing is any online marketing activity that can be tracked and attributed to a specific action or result. Why marketers should care about performance marketing.

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Earnings Per Click: How to Win Big at Affiliate Marketing

Optinmonster

The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. Read too many marketing articles, and you start to feel like you’re staring at a bowl of alphabet soup: But here’s the thing: not all acronyms are created equal. Like we said, for a lot of new marketers, that’s easy.

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18 Affiliate Marketing Statistics 2023 All Marketers Must Know

Optinmonster

Affiliate Marketing Contributes to 16% of eCommerce Sales in the US and Canada Affiliate marketing is a big deal in online marketing, contributing to around 15% of all revenue generated. Additionally, affiliate marketing drives 16% of eCommerce sales in Canada and the US. But there are other payment models, too.

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Conversion Bid Strategy: Why Automation is Good for Your Business

Outbrain

Our advanced AI and machine learning automatically adjusts your CPC (increase/ decrease) in order to get to your desired conversion goal. Target ROAS : Adjusts your CPCs to bring as many conversions as possible within your target ROAS. Target CPA : Adjusts your CPCs to bring as many conversions as possible within your target CPA.

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How to Easily Track Your Offline Campaigns

Ontraport

With so much attention on online marketing, it can be easy to forget that offline campaigns are still a viable option for many areas of the market. In fact, offline marketing — using channels including billboards and postcards — can now be seen as a way to stand out in the saturated online marketplace.

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COVID-19’s Effect on Media Consumption (And 5 Trends to Note)

Outbrain

Graph: Mobile Traffic View Mid-Pandemic; Reviewing Weekly Pageview Trends. So, to help manage the impact, we’re sharing five behavioral trends , and actions marketers can take as a result. Online Traffic Is Surging. Axios: Up to 15% of all web traffic is to content explicitly mentioning coronavirus.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

If you were to read the case study, you would see that in one year’s time, the site’s traffic increased by 1,700 percent (4,000 visitors from organic search per month to - one year later - 63,000 visitors from organic search per month).