SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JANUARY 29, 2015

What''s a marketer to do? Retargeting helps you stay connected and engaged with your audience, and increase brand recall and conversions -- feeding all stages of your marketing funnel. 1) Promote your best content. Why not use retargeting to drive people towards blog content, for example? Enter retargeting.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Get A Free Consultation.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Heinz Marketing

DECEMBER 18, 2017

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016.

Paid Search Agency 40

Paid Search Agency Verticals Enterprise Management Interactive Marketing 40

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Market penetration. Revenue by market. Some metrics in this category probably won’t be important to your company. Percentage of time spent creating content. Year-over-year growth.

Cost per Acquisition 95

Cost per Acquisition Lead Ranking Top of Funnel Churn Rate 95

Single Grain

MARCH 28, 2023

There are a variety of marketing methods you can employ to promote your SaaS product , but today, we’re going to hone in on one in particular: PPC for SaaS. Get My Free SaaS PPC Marketing Plan Why PPC Is Important for SaaS PPC is a powerful digital marketing strategy that is particularly important for Software as a Service products.

Paid Content 52

Paid Content PPC Paid Search Agency Marketing Budget 52

Single Grain

MAY 11, 2023

It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today. Digital marketing has become a pillar of practically every successful business by driving sales, sharing brand messaging, and creating a digital “home base” for relevant brands everywhere.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Rollworks

JUNE 3, 2018

Account-based marketing (ABM) is the latest strategy to improve your marketing ROI. According to ITSMA, 85% of marketers surveyed said that they believe account-based marketing outperforms other marketing efforts. Account-based marketing is a highly-targeted approach. Let’s help you fix that.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

SnapApp

JULY 24, 2017

Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59