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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. What is growth marketing?

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4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

But of course, change is never easy, especially when it comes with a big price tag and runs the risk of lost sales if things go wrong. In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Here’s how: 1.

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This week’s AI-powered martech releases

Martech

Of course, with enough searches that adds up to quite a bit. Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform. It embeds both native and external AI capabilities into the entire marketing lifecycle. Look for them to move center stage soon.

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How to Find the Best CRO Agency

seo.co

If a marketing company says they can handle CRO, shouldn’t you go with them? Many online marketing companies now know that CRO is big, so many offer the service to capitalize. They figure, if we take some online courses or go to a conference in San Francisco, we’re CROs! Also, multivariate tests show full sections of content.

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How AI in analytics is transforming the way marketers work

Unbounce

The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy. How is AI used in marketing?

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REVENUE: The Golden Opportunity with Big Data and Content Marketing

ViewPoint

Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. But say “Big Data” instead of “information,” and marketer smiles will turn upside down in a hurry. Marketers just need fishing hooks to find it and fish it out of the river.

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Testing Mind Map Series Special: A Peek Inside the “Mind” of an AI Chatbot

Convert

Some popular resources for learning about these topics include A/B testing guides and case studies, conversion rate optimization blogs and forums, and online courses and certification programs. Best online courses and certification programs for aspiring testers and optimizers: Conversion Optimization: The Practical Framework (Coursera).