Course Forrester Media Trade Show 
Biznology
JUNE 23, 2021
Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events.
Salesforce Marketing Cloud
NOVEMBER 29, 2023
Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Of course, you still have to get them recruited, trained, and certified, which doesn’t happen overnight. For instance, many vendors rely on events like trade shows to highlight their solutions and attract prospective partners.
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Marketing Insider Group
DECEMBER 1, 2021
A report from Forrester indicates that 92% of marketers have seen an increase in personalized marketing. Of course you probably have some product engineers and customers service or sales people who love your space and want to create thought leadership too. It’s being identified as a trend because of how prolific it has become.
Biznology
JULY 28, 2016
I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events. 20% on average, according to Forrester.
The Lead Agency
APRIL 30, 2019
In order to get noticed, tech marketers have to drive awareness and demand for their technology solutions through a range of channels such as Search Engine Marketing, Display Advertising, Remarketing, Social Media Trade Shows, and PR efforts. However, the following are some best practices for an IT marketing campaign.
Sales Engine
AUGUST 23, 2016
They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. For decades, the B2B marketer has been a manager of projects.
Engagio
JANUARY 5, 2021
The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). 85% of consumers would reward sellers who provide relevant personalization with increased lifetime value (Forrester study commissioned by Rockt ). Tier 3: 1,000s.
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