Contently
AUGUST 15, 2017
In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. A recent study from eMarketer shows that a new events technology stack makes all those conferences and salons more effective than ever. Data and ROI.
Marketing Insider Group
AUGUST 11, 2015
Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.
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ClearVoice
JUNE 11, 2019
According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019.
Content Marketing Institute
MARCH 23, 2018
Other indicators come from the likes of Buffer , Gartner , eMarketer , Dell , Neil Patel , and this awesome resource from TOPBOTS (some of these bots are glorified “repeat past order” buttons, but some represent content delivery mechanisms). HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. Click To Tweet.
Hubspot
JUNE 5, 2013
Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. eMarketer just slashed its Microsoft ad revenue estimates in half. And of course he’s made another wacky video. So sit back, sip your coffee, and catch up on the news. 1) Amazon Ad Sales Surging. which kind of surprised us. They''re right.
Ambal's Amusings
AUGUST 27, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath Albee's Tip.
Ambal's Amusings
APRIL 29, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Workshops, courses. Forrester Blog for Interactive Marketing Professionals. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.
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