ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. But, like any average, it’s wrong. That’s a big improvement.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Martech

NOVEMBER 30, 2023

“To find, keep, and grow your customers, you must know your customers,” wrote Forrester’s Amy Bills in an overview of customer community platforms. The people are critical of course, but you need the technology to work really well.” To know your customers, you must listen to what they say and observe what they do.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Communities 96

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 5 Dean Miles Bridgepoint Coaching & Strategy Group Contact Dean Miles Score: 67.69 6 Mitchell Levy Credibility Nation Contact Mitchell Levy Score: 63.61

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 107

Trust Marketing B2B Marketing Linkedin Advertising Agencies 107

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. B2B buyers require more interactions from sales and marketing. Image credit: Unsplash.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

KoMarketing Associates

SEPTEMBER 10, 2019

B2B ecommerce marketers know what a powerhouse B2B ecommerce is, of course. Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 It generates 239% as much revenue. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Leadspace

DECEMBER 14, 2021

Of course all CDPs are not the same. Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that for Data Integration & Unification, Forrester differentiated Leadspace’s Buyer Data Platform as a leader among standalone B2B CDPs!

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71

ANNUITAS

DECEMBER 11, 2023

We see three marketplace shifts that will help course-correct AI in go-to-market: The emergence of ‘strategic guardrails’ to guide AI in go-to-market AI isn’t automatic. Frankly, this is the wrong positioning for CMOs, and many organizations are changing course on this. How will this change in 2024?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Leadspace

DECEMBER 14, 2021

Of course all CDPs are not the same. Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that for Data Integration & Unification, Forrester differentiated Leadspace’s Buyer Data Platform as a leader among standalone B2B CDPs!

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 62

Vision Edge Marketing

AUGUST 15, 2019

Forrester claims we’re in the age of the customer. Research by firms such as Forrester and Temkin found that customer journey mapping organizations better address opportunities to improve key business results such as product/service adoption and loyalty. Being customer-centric as a company and in your Marketing is not optional.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

PathFactory

MAY 20, 2022

It’s good to know that you’re on the correct course, that you’re not alone in believing something to be true, that you’re not missing the wood for the trees (or indeed, speaking of trees, barking up the wrong one!). Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Martech

MAY 3, 2022

The announcement came at the Forrester B2B Summit in Austin, Texas. Integrate, of course, is not seeking to replace marketing automation or social media management, let alone CRM, but by stitching solutions and channels together it seeks to provide data-based opportunities to optimize and accelerate demand and lead generation campaigns.

Advertising Channels 86

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 86

Top Rank Marketing

OCTOBER 20, 2023

Of course the tech industry isn’t a stranger to such hype cycles. AI: The Double-Edged Sword: Just as seagulls in “Finding Nemo” endlessly cry “mine, mine, mine,” an increasing number of B2B tech brands are incessantly touting AI as their game-changing solution.

B2B Thought Leadership 108

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 108

Biznology

MAY 31, 2017

Of course, cost still depends on the style and the content. The “basic” requirements, as depicted by Forrester ’s Lori Wizdo , are shown below. For example, two 90-second videos may cost about the same as one 2-minute video. Packages can be built around personas, industries, or the specific concerns of the target audience.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” Siemens, of course, isn’t unique in being caught in a bit of a revenue orchestration dilemma.

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Tony Zambito

MAY 26, 2021

Respected analyst firms such as Forrester and Gartner have used the phrase frequently. Yes, of course. The use of this phrase has picked up steam during the pandemic. In various webinars, online conferences, and Zoom events we have seen this phrase filtered in throughout presentations and interviews.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Adobe Experience Cloud Blog

JULY 22, 2021

In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. These limitations are what has brought (and continues to bring) thousands of marketers to Bizible.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. Why we care.

Account Based Marketing 116

Account Based Marketing Enterprise Management Work Management Marketing Management 116

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. They also have a podcast, guides, and business courses. Most industries are in a state of content marketing saturation. With so much content out there, why does most of it fail to deliver? The findings? Image: Shopify.

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

Top Rank Marketing

AUGUST 14, 2023

Of course, the expression, “Feeling B2B” was coined by the brilliant Ann Handley. The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. As usual, the programming is current and timeless at the same time.

B2B 92

B2B Advertising Agencies Paid Search Agency Co-Registration 92

Outreach

JANUARY 7, 2022

According to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach, only 43% of sales leaders are forecasting within 10% accuracy.*. In addition, Forrester found that most firms lack the tools to make real-time course corrections. Many companies struggle with inefficient and inaccurate forecasting.

Forecasting 59

Forecasting Outreach Forrester Sales Cycle 59

Martech

MARCH 30, 2023

Of course, anyone can create content. Of course, the tools can help. AI is being used for marketing by two-thirds of B2B organizations, according to Forrester. Of course, AI is a tool. Dig deeper: Why we care about loyalty marketing Marketing: Become human “Content is king.” It’s already happening.

Conversion 129

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 129

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. The effort is called Force Of Nature : It tells the stories of women outdoors, features female-oriented adventure gear, and of course, boasts a hashtag.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Outreach

JANUARY 7, 2022

According to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach, only 43% of sales leaders are forecasting within 10% accuracy.*. In addition, Forrester found that most firms lack the tools to make real-time course corrections. Many companies struggle with inefficient and inaccurate forecasting.

Forecasting 52

Forecasting Outreach Forrester Sales Cycle 52

Content4Demand

FEBRUARY 15, 2023

You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. to 12 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Check out our ROI calculator to estimate the ROI for your ABM program. Set a threshold for percent of attendees from your targeted accounts to decide whether to invest.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Martech

OCTOBER 22, 2021

Also, SORT, of course, can run outside the Google eco-system. 71% of brand marketers struggle to maintain an accurate consumer identity over time, according to a study from Forrester. SORT seems to be developing cohorts but based on a number of contextual signals rather than just the topic of the content that is being consumed.

Work Management 88

Work Management Marketing Management Privacy Marketing Proposals 88

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. The handoff between marketing and sales is crucial and yet remains a common misstep in the course of moving leads through the funnel. You may be wondering: how low?

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

chiefmartech

MAY 29, 2020

As Forrest Gump might say, “Platform is as platform does.” Pandium’s research also analyzes different categories of SaaS products, including, of course, martech (with a shout-out to the marketing technology landscape ).

API 101

API Paid Search Agency Companies Forrester 101

Heinz Marketing

AUGUST 20, 2021

For tech stack, we’re not just looking at the tools in your arsenal, but what enables those tools to work, and of course data is the foundation of it all. A 2019 study by Forrester and Marketing Evolution found an estimated 21% of respondents’ media budgets were wasted as a result of bad data.

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 118

Vidyard

MARCH 20, 2018

We’ve put together a quick crash course on the topic. Forrester reports that social selling is no longer optional–it’s required. The latest Forrester report examines the top social selling tools for you so you can make an informed decision and start investing in the proper vendors.

Forrester 112

Forrester Outreach Social Networks Curation 112

Adobe Experience Cloud Blog

JULY 22, 2021

In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. These limitations are what has brought (and continues to bring) thousands of marketers to Bizible.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

Convince & Convert

AUGUST 25, 2013

” Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. This is the “app-ification” of brand value. App-ification is Your Future.

Marketing Websites 147

Marketing Websites Forrester Mobile Marketing Fulfillment 147

Sprout Social

FEBRUARY 17, 2022

” — Jesse Forrest, Founder of CopywritingCrew.com. Launching a course requires gaining the trust of complete strangers. One way course creators do this is by hosting webinars. And a funnel to nurture leads into attendance and eventual course sign-ups. They promoted a free webinar that would pitch the paid course.

Template 129

Template Email Marketing Blast Campaigns Planning 129

Outreach

FEBRUARY 19, 2021

And sometimes that change can lead to abrupt and major shifts in buying and selling that can dramatically alter your sales team’s course. So much of this has happened in fact that Forrester, a leading industry research and advisory firm, predicts 80 percent of future B2B sales could happen virtually.

Tips 52

Tips Forrester B2B Sales Social Networks 52

Biznology

JANUARY 22, 2019

So Forrester predicts , and I agree. Have effective lead follow-up,” of course! Our field has long focused on selling to entities—accounts, buying groups, with rational, specific needs—and so we tend to stick to the facts. But it’s time to be more human. To talk to the buyers as individuals, in a language that moves them.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120