Customer Experience Matrix

JUNE 30, 2010

It's one example of how vendors are now competing to attract new users. LoopFuse knows that, of course. Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. Prices at higher volumes are also much lower than competitors.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

MARCH 16, 2016

Mariana finds other people who match the personas, using its deep understanding of social data to accurately identify and find contact information on larger numbers of relevant people than other vendors. Of course, it can also assign each person to the correct persona for each client. How many more?

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo includes the anonymous visitor tracking.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Of course, there are more important things about 6Sense than whether I consider it a CDP. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 12, 2013

But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. The most notable is Eloqua, which as a public company has to report its results. Figures for other vendors are not publicly available but I've seen hints that several have slowed as well.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. This term is a bit misleading because the visitor is not, of course, completely anonymous.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Customer Experience Matrix

MARCH 23, 2011

And true branching campaigns – as opposed to sequential campaigns with splits inside each step – still aren’t found in most marketing automation systems (although those vendors argue they’re not needed. I don’t want to make too much of this, since many vendors – and surely all the good ones – care deeply about their customers’ success.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Adobe Experience Cloud Blog

SEPTEMBER 27, 2010

Eloqua’s stated rationale is that they are an “IP company”, and that, as such, they can only partner effectively if it is on an exclusive basis. The good news is that this competition is driving innovation and very affordable price points for customers. But we are also firmly committed to an open marketplace.

Work Management 48

Work Management Advertising Channels Marketing Management Marketo 48

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Ok, that’s enough for now.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

SEPTEMBER 13, 2011

It had been over a year since I’d had a serious briefing from Pardot, although we do keep in touch and I have current information on them in my VEST report on industry vendors. For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. Of course, other vendors disagree.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

thePoint

MAY 25, 2018

Firms usually have stronger media relationships and can get better pricing because they buy for multiple companies over a period of time. Now to the general differences you may experience with the two I listed (there are always exceptions of course): Input required from you. the messaging, content, offers, etc. Experience with email.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Customer Experience Matrix

AUGUST 23, 2009

Marketers and the vendors who support them are working feverishly to harvest the opportunities created by social media. Many demand generation vendors now offer something along those lines. Sweet Suite currently connects with Eloqua via an API, and is likely to connect with other systems in the future.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

MARCH 16, 2011

With mature features and a $1,000 per month starting price, the system is worth a look. Even if these vendors are right that complexity is the key barrier to adoption, there’s no business opportunity unless their systems are simpler. Of course, nothing is truly unique. It's priced at $500 per month for 10 users.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Heinz Marketing

OCTOBER 29, 2018

And how are you going to really create a cadence of, okay, I want to make sure I can create these price points, right? And I’ve announced at least somewhat of my content before then so that they have a reason to say, well there’s no agenda up, I’m not giving them any motivation to buy that ticket at that price point.

Top of Funnel 62

Top of Funnel Work Management Enterprise Management Conference 62

SnapApp

DECEMBER 14, 2016

Smart B2B marketers will strategically target event marketing--of course, backing up those efforts with content and social media. And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. I love the approach that ZenIQ is taking around SmartPlays. Back to top. Bernie Borges.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Metadata

FEBRUARY 16, 2021

We can see where the discovery started and ended, where the demo happened, where the pricing was discussed and where next steps were brought up or not. But there’s a lot of vendors are like, “Okay, tell me again, what you do, because that didn’t make any sense.” Udi Ledergor: So, that became an instant hit.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52