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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

Jon shares things like his hearing loss journey, his distaste for super-sucker DSPs, and (of course) his vision for the future of B2B sales and marketing and how Demandbase One is driving the train. How well those jigsaw puzzles fit is basically why we were able to do it so quickly.” The Engagio and Demandbase merger.

CPO 71
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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. As an example, here’s one I wrote about records management.

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

You want customers to think of your brand straight away when the time comes that they need your services. It’s about long-lead customer acquisition and retention. Of course, ignoring them means each quarter it will become harder to fulfill those conversion quotas as you’ve built up no real base to nurture them from.”

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. Once the in-house lists are collected and combined, they can be evaluated for compliance with your ideal customer profile (target market). Most of the time, I’ve found the answer is "no.”

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. As an example, here's one I wrote about records management.

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Content Marketing for SaaS Companies: Creating a Competitive Advantage

seo.co

You’re a SaaS company , and you’re interested in how content marketing can help you get more sales, earn a higher customer retention rate, and possible improve your overall brand reputation in the process. Its main purpose will be to improve customer understanding of your app and increase customer retention and loyalty.

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Why Investigative Journalism Should Be Part of Your Content Strategy

Content Standard

This would then lead to a marked increase in readership and circulation— and, of course, advertising revenue. In an early scene, The Globe ‘s publisher meets with newly hired editor Marty Baron to discuss pursuing this story. The bottom-line motivation was even demonstrated in Spotlight itself. Your reputation will grow.