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Content Marketing for SaaS Companies: Creating a Competitive Advantage

seo.co

You’re a SaaS company , and you’re interested in how content marketing can help you get more sales, earn a higher customer retention rate, and possible improve your overall brand reputation in the process. A guide on content marketing for non-branded topics and an audience specific to your niche.

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Why Investigative Journalism Should Be Part of Your Content Strategy

Content Standard

And a fresh new question arises: Could it become part of a brand content strategy? There isn’t much money in traditional media—and where there is revenue to be made, it’s evidently not in investigative journalism. Covering what will print more papers (and now drive more clicks) has long been the ultimate metric for media.

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Why Investigative Journalism Should Be Part of Your Content Strategy

Content Standard

And a fresh new question arises: Could it become part of a brand content strategy? There isn’t much money in traditional media—and where there is revenue to be made, it’s evidently not in investigative journalism. Covering what will print more papers (and now drive more clicks) has long been the ultimate metric for media.