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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. As an example, here’s one I wrote about records management.

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

You want customers to think of your brand straight away when the time comes that they need your services. It’s about long-lead customer acquisition and retention. Of course, ignoring them means each quarter it will become harder to fulfill those conversion quotas as you’ve built up no real base to nurture them from.”

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. Once the in-house lists are collected and combined, they can be evaluated for compliance with your ideal customer profile (target market). Most of the time, I’ve found the answer is "no.”

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. As an example, here's one I wrote about records management.