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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

There are many new tactics and tools out there that can help you create marketing material that’ll lure and hook your online customers —and we’ve reeled in seven helpful posts that cover them here. Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. Thanks for the lessons, 2021. One CTA, got it. )

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6 Ways to Get More From Your Webinars

BenchmarkONE

Webinars enable you to engage one-on-one with potential and existing customers. Whether you want to boost brand awareness , educate customers, or generate and nurture leads , webinars will get you there because they reach a wider audience. . However, when you host a webinar , not all your existing customers or followers will attend.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Using psychology and data to get customers closer to purchase . With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. Understanding behavioral bias and the customer journey are really important,” Sangha said. “So I don’t have the answer yet. Editorial Director.

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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

How well those jigsaw puzzles fit is basically why we were able to do it so quickly.” “We have a pretty specific publisher network of high-quality sites … The largest social networks, the largest software companies use us for their B2B advertising because they care about that brand safety.”

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. For examples, see the Pitches section on TechCrunch.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Potential providers: Data.com (formerly Jigsaw), NetProspex , D&B. Potential providers: Find lists yourself with a list database like NextMark or going directly to a publisher, or you can work through a list broker like MeritDirect or one of many smaller brokers. Expect to pay anywhere from a $0.50 Renting a B2B List.

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Exciting new tools for B2B prospecting

Biznology

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data. Leadspace’s process begins with constructing an ideal buyer persona by analyzing the marketer’s best customers, which can be executed by uploading a few hundred records of names, company names, and email addresses.