Cost Forrester Marketing Budget Software 
Golden Spiral
NOVEMBER 7, 2022
Have you been asked to cut your marketing budget? Slashing marketing expenditures, however, is a knee-jerk reaction. Google slashed their own marketing budget at the height of the pandemic. The UK government urged businesses to reduce prices by cutting their marketing spending. Watch the headlines.
SmartBug Media
OCTOBER 1, 2020
One of the most underrated skill sets of a marketing leader is the ability to guide decision-making based on budgetary analysis. The most skilled marketers aren't just the ones who can identify the best channels for growing customers; they are also the ones who can identify the best channels to avoid.
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ClickZ
JULY 23, 2020
From budget cuts to lay-offs, marketers are being pushed to take a long, hard look at their marketing stacks and increase performance. But, reassessing your stack’s value isn’t just about cost per lead, it’s about finding what solutions provide a stellar customer journey.
The Effective Marketer
MAY 3, 2011
Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.
Madison Logic
OCTOBER 11, 2022
Not all this time is spent talking to sales about solutions. Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution.
Onalytica B2B
JANUARY 6, 2016
Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. The average earned media value (EMV) from US influencer marketing programs was 1.4 REQUEST A FREE DEMO.
Marketing Insider Group
FEBRUARY 5, 2024
As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?
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