Adobe Experience Cloud Blog

OCTOBER 5, 2016

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Hopefully, I can help you avoid this disaster by shining a light on the most common pitfalls that demand generation marketers may run into. Pre-Existing Biases.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Zoominfo

NOVEMBER 29, 2021

KPIs should also hold each team member accountable for hitting their number and doing their part. While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Account penetration percentage. Intent lift.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. Your buyers are definitely among them, and with a little creative targeting, you can find them. Okay, not just kind of.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

The Point

MARCH 18, 2020

Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks. Think carefully about whether your audience will be there to receive your package. . Consider shifting net new investment to inbound strategies: SEM, paid social, content syndication.

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Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. Your buyers are definitely among them, and with a little creative targeting, you can find them. Okay, not just kind of.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Only B2B

NOVEMBER 28, 2019

Creating a demand generation plan which is successful is not easy. The top B2B marketing players are cutting down the complexities of demand generation strategies that covers different marketing targets, channels and lead sources. Even your competitors fall into these pitfalls.

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Top of Funnel Demand Generation Demand Planning 62

Metadata

DECEMBER 5, 2023

What’s the overall goal of your demand generation strategy ? Try and limit yourself to just one of the following: Create demand Capture demand Revive demand Accelerate demand Expand demand While this step may seem far removed from your experiments, the answer is fundamental.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Metadata

APRIL 4, 2023

When we asked Logan Neveau, our VP of Enablement & Strategy, about the challenges marketers are facing, he said: “We’re seeing marketers struggling with a lack of resourcing. In normal times, that mindset is fine, but when budgets are tight, avoid investing in strategies with harder-to-measure ROI. It may even get more budget.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Metadata

DECEMBER 20, 2022

This follow-up report looks specifically at offer types and gives you the scoop necessary to pick the right ones to optimize your demand generation strategy in 2023. In the simplest of terms, the offer is what your target audience gets in exchange for their click. Offer type #2: Webinar. Offer types: Demo.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

NetLine

FEBRUARY 1, 2018

Your heart’s in the right place – you’re developing content, spending time and resources in the hopes of converting your target audience into leads. This two-part webinar delves into what type of content is primed to convert, and how to deliver it to the right audience for your lead generation strategy.

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Demand Generation Agencies Demand Generation Budget Programs Demand 40

ClickZ

JUNE 6, 2020

76% of marketers saw webinars as a good source to drive more leads. Ebooks, whitepapers, and guides topped the content demand list, but there’s a twist. Who’s most likely to demand more content? Here are some key takeaways: 76% of marketers saw webinars as a good source to drive more leads.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Inbox Insight

MAY 24, 2024

Here are some key questions to ask potential partners: Services offered: Inquire about the range of services available and whether custom packages are offered to suit specific needs Industry focus: Understand if their lead generation strategies and use of intent data are tailored to specific industries.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

markempa

DECEMBER 29, 2011

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. This year’s B2B Lead Roundtable webinars are testament to that.

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Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

The Point

APRIL 16, 2019

B2B clicks can be very expensive, but – depending on your product category and the cost of your solution – a high cost per click can actually be a bargain compared to the potential revenue that a new customer generates. 5 Most Common Fails in B2B Search Campaigns #SEM Click To Tweet. Some will be, well: junk.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Metadata

FEBRUARY 12, 2024

Graceanne McDonald , co-founder of Storybook Marketing , said it well during DEMAND: “The idea of slowing down means taking the time to understand our programs holistically in order to make decisions more sustainably.” This article dives deeper into the why and how behind slowing down your paid advertising strategy. MQLs are so 2015.

Marketing AI 52

Marketing AI Cost per Lead Budget Programs CPL 52

The Point

SEPTEMBER 11, 2017

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing.

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Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Metadata

JANUARY 18, 2023

Based on Silvio Perez’s DEMAND session: “Building a Paid Media Strategy in a Down Economy.” Was Sun Tzu, the famed Chinese military general and author of The Art of War , talking about paid media strategies when he said, “In the midst of chaos, there is also opportunity?” No, but he could have been.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

SnapApp

APRIL 4, 2018

In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . 4: Cost-Per-Lead (CPL). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Metadata

MAY 8, 2023

Did my audiences work last time, or should I build new ones? But it’s necessary mayhem; diversifying our channels is key to making sure our demand generation engine has what it takes to power us through 2023 so we can hit our revenue targets. Like Cost-per-Click, Leads, and Cost-per-Lead.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

SWZD

JUNE 30, 2017

Some of your demand generation channels are pulling their weight, others not. Brian Carroll, marketing consultant and author of Lead Generation for the Complex Sale , lays out a three part program for analyzing your channel mix, then selecting the combination that works best for your B2B demand generation program.

Cost per Lead 48

Cost per Lead Advertising Channels Cost Per Click Lead Ranking 48

Sales Engine

JANUARY 18, 2016

During the evaluation timeframe, we generated almost 6,000 leads, for a Suspect-to-MQL conversion rate of 27.3%. Further analysis showed that the cost to acquire each lead was less than $10. In isolation, the Cost Per Lead (CPL) and conversion rates were good. Not bad, right? Only $22,000—ouch!)

Top of Funnel 120

Top of Funnel Lead Ranking Marketing Qualified Leads Cost per Lead 120

NetLine

DECEMBER 1, 2020

There’s even more pressure to think outside of the box, deliver results, and leverage strategies that evolve alongside the industry. Meet the Senior Marketing Manager at DocASAP , Nathan Huet – A savvy expert at putting data to work to understand how he can leverage the power of content to deliver quality leads to his sales team.

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

Vidyard

JULY 12, 2016

Are you proud of your video marketing strategy? Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. Without further ado, here are some quick tips to help you get moving on a video marketing strategy you can be proud of: 1. Sign Me Up!

Cost per Lead 50

Cost per Lead Webinar Metrics Marketing & Strategy Marketing Strategy 50

Vidyard

JULY 28, 2016

Are you proud of your video marketing strategy? Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. Without further ado, here are some quick tips to help you get moving on a video marketing strategy you can be proud of: 1.

Cost per Lead 50

Cost per Lead Webinar Metrics Video Marketing Marketing & Strategy 50

Only B2B

APRIL 19, 2018

14+ Demand Generation FAQs to make your Marketing Better. Demand generation isn’t as simple as it sounds. In this post, we will discuss 14+ demand generation FAQs that we come across (with most clients). In this post, we will discuss 14+ demand generation FAQs that we come across (with most clients).

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Demand Generation Agencies FAQ Demand Generation Lead Ranking 87

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. It helps in developing account-specific insights and in generating specific contacts for those accounts.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Metadata

SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. That said, Facebook ads can, in fact, be a waste of money if you fall prey to these mistakes B2B marketers often make: Using bad targeting Optimizing your ads against the wrong metrics. Using bad targeting.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. That said, Facebook ads can, in fact, be a waste of money if you fall prey to these mistakes B2B marketers often make: Using bad targeting Optimizing your ads against the wrong metrics. Using bad targeting.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

The Point

SEPTEMBER 20, 2010

A blog should be the centerpiece of your social media strategy. First, it should be generating sales leads. Take a hard look at your average cost per lead or cost per conversion. Industry statistics vary, but search CPLs typically average around $50-100 for B2B marketers.

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Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

Adobe Experience Cloud Blog

JUNE 9, 2010

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. Originally created to illustrate how Marketo achieved booming marketing results, this webinar soon became Marketo’s most popular resource.

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Demand Generation Demand Generation Lead Nurturing 48

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. It goes beyond creating awareness and focuses on building trust and nurturing relationships with your audience. With the average person having 8.5 Ready to attract and engage your in-market B2B buyers?

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Demand Generation Agencies Demand Generation Demand Top of Funnel 105

Adobe Experience Cloud Blog

JANUARY 27, 2009

You may ask, why should anyone care what I have to say about demand generation? Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet.

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Demand Generation Marketo Demand Generation 48

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Target Audiences Every organization has its very own ideal customer persona.

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Paid Content Media Plans Planning Allocation 62

Adobe Experience Cloud Blog

JANUARY 19, 2009

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. I was in San Francisco during the first Internet bubble, where I covered nascent online marketing strategies for publications like Wired News and Business 2.0.

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Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Directive Agency

JULY 31, 2023

LinkedIn conversation ads are a powerful way to book sales meetings and boost webinar attendance, putting your brand front and center with your prospects. While creating conversation ads is easy, finding messages that are impactful and resonate with your audience is much harder.

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Linkedin Paid Search Agency Work Management Ads 52

Televerde

AUGUST 23, 2021

Account-based Marketing (ABM) has been around since 2004 and after 17 years, it’s become an invaluable part of marketing strategy. Today, 67% of brands are currently executing ABM strategies , and this number is rising with increased competition and the need for personalization. Target ideal accounts with customized messaging.

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Account Based Marketing Sales Management ABM Top of Funnel 78