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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. An eye-opening 91.6% Here are 10 noteworthy observations from the study.

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Using STAT to Identify Featured Snippet Opportunities

Moz

Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins. Click on the whiteboard image above to open a high resolution version in a new tab! Click on the whiteboard image above to open a high resolution version in a new tab!

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Do B2B Marketers Really Lag Behind B2C Marketers?

KoMarketing Associates

Instead of just giving these articles the side eye and moving on, let’s really look at the issue. Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. First, it makes it harder to track buyers through the buyer’s journey , so it makes attribution more challenging.

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How to craft a data-driven social media resume that stands out (template included)

Sprout Social

Stats around revenue : Contributed to increasing revenue by $X, or contributed to selling out 200-ticket events through audience targeting. Paid social stats : Decreased ad CPC by $X by adjusting audience targeting. Social media professionals can come from a range of diverse backgrounds—some never studied marketing.

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How to Get Started with LinkedIn Ads

Sprout Social

When using either of these options, you’ll want to apply the same best practices as any of your paid social campaigns : consider your target audience carefully, and deploy dynamic ads with an eye towards user behavior and the goals you’ve set. Either way, you’ll want to test and refine the experience like on any PPC platform.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. These are super important, but hard to track without a tool. New backlinks. Email list growth. Outbound Campaigns.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Another great advantage of PPC management is that they always keep an eye on your direct and indirect competitors to track the keywords they are targeting and their performance. Keeping an eye on the entire ad campaign run by yourself can be time-consuming and challenging. Advertisers usually pay using a CPC or CPM model.

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