Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. Testimonials and case studies. In this second example , the user has some fun with Videoleap’s more advanced effects tools, merging two clips in an eye-catching way that tells a story. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

FEBRUARY 24, 2022

Stats around revenue : Contributed to increasing revenue by $X, or contributed to selling out 200-ticket events through audience targeting. Paid social stats : Decreased ad CPC by $X by adjusting audience targeting. Social media professionals can come from a range of diverse backgrounds—some never studied marketing.

Social Media 104

Social Media Template Media Cross-Selling 104

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. Use your data What’s most important is that you track your post performance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

OCTOBER 25, 2022

Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

KoMarketing Associates

FEBRUARY 12, 2019

Instead of just giving these articles the side eye and moving on, let’s really look at the issue. Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. First, it makes it harder to track buyers through the buyer’s journey , so it makes attribution more challenging.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Scoop.it

DECEMBER 30, 2021

As per stats, 69% of buyers have accepted one or more cold calls in 2019. The same study suggested that 82% of buyers have accepted meetings with salespeople after they received cold calls. Many organizations fail to improve sales productivity as they neglect to track productivity gains and results regularly.

Ideal Customer Profiles 92

Ideal Customer Profiles Top of Funnel Product Lead Ranking 92

LeanData

NOVEMBER 4, 2020

Maybe you’ve read some eye-opening stats about the harmful effects of poor data. Sales follow-up : Studies show that companies lose nearly 30% of seller time due to bad data every year.¹. Can you track where it came from and take stock of all data sources? Maybe you’ve been given a mandate from leadership.

Work Management 72

Work Management Marketing Management B2B Marketing Tips 72

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. For the marketer who wants a birds-eye view of the leading players, I’ve laid out who they are and how they are building their identity graphs.

Multi-Touch Attribution 104

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 104

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Case Studies: Real-world examples of how your product or service has helped others can offer compelling evidence of your value proposition.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Contently

OCTOBER 3, 2017

It’s the process of tracking down and organizing all content produced by your company. Moz, meanwhile, has a good guide for completing one with an eye towards SEO. What is a content audit, exactly? There are different ways to structure the audit. SiriusDecisions has an intensive seven-step process. Increase efficiency.

Top of Funnel 144

Top of Funnel Content Tagging Eye-Tracking 144

ClickZ

JANUARY 20, 2020

More stats, tips, tools and their combinations that can benefit Instagram marketing for ecommerce. Having well-designed, eye-catching visuals can also help your content stand out. You can use graphic design tools like Canva to easily create eye-popping visuals for your giveaway. Not a designer? User-generated content (UGC).

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Plus, it gives custom KPI-driven goal tracking.

CMS Development 131

CMS Development Tools Case Studies Paid Search Agency 131

Content Standard

AUGUST 26, 2016

I picture crisp, vivid photography that draws my eye to a publication. If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. When I think about digital storytelling, there are a few images that come to mind.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

AUGUST 19, 2020

Does that mean Google search stats are the only ones that matter? On the basis of the Google search statistics our data provided (and corroborating stats from around the web), we'd recommend starting your SEO journey with a question: Should I even aim for page one? Start With a Question.

Organization 101

Organization Paid Search Agency Lead Ranking Lead Scoring 101

BenchmarkONE

JANUARY 26, 2021

Writing thorough case studies and publishing them on your site, social media, and adding them to your drip campaigns. Use a marketing automation platform combined with a CRM to simplify the process of both tracking your customer successes and satisfaction and discovering just how easy it is to turn one great opportunity into several.

Lead Scoring 74

Lead Scoring Lead Ranking Generation Marketing Automation Services 74

Marketing Insider Group

OCTOBER 30, 2014

Eye-tracking studies show that everyone ignores them so even for branding and awareness, this tactic is hard to justify. Consider the stats: You are 31 times more likely to win the lottery than to have someone click on your banner ad ( Business Insider ). But click through rates on banners are less than.1%

Banner Ads 100

Banner Ads Banners Ads Mobile Advertising 100

ClearVoice

MAY 12, 2022

Share case studies. If you’re not happy with your existing newsletter content, then study how other established companies are writing their newsletters. Consider using layout options such as the zig-zag and inverted pyramid to direct your readers’ eyes to specific directions and elements. Offer new discount offers.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Sprout Social

JUNE 23, 2021

The same study also says that 55% of consumers claim they’ve returned a product because they didn’t fully understand how it works. This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. Onboarding represents a make-or-break process.

Work Management 123

Work Management Webinar Metrics Effectiveness Marketing & Strategy 123

Moz

FEBRUARY 13, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. And you’re probably already applying this outside of STAT.

Intent 54

Intent SERP Stats Tagging 54

Salesforce Marketing Cloud

OCTOBER 20, 2021

Every couple of months, keep an eye out for anything that looks spammy and disavow the links to prevent them from bringing down your ranking. As the stats prove, people searching locally are potential customers waiting to be converted. You should also track page speed, broken links, or redirect chains on each page.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

SnapApp

OCTOBER 31, 2017

Here’s a deep dive into a recent campaign the SnapApp team executed – conducting research into the B2B buying committee and promoting our results – from ideation all the way through tracking results, to give you an idea of how you can layer interactive into your own marketing in a meaningful way. . . Inclusion in newsletters. Event promo.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Convert

AUGUST 20, 2020

However, a New Adlucent study found that users and prospects enjoy the personalization of messaging. “…consumers crave a personalized advertising experience and that 71% of respondents prefer ads tailored to interests and shopping habits.”. This may include the use of tracking pixels or third-party cookies. Step 1: Gather Data.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Sprout Social

OCTOBER 10, 2019

When using either of these options, you’ll want to apply the same best practices as any of your paid social campaigns : consider your target audience carefully, and deploy dynamic ads with an eye towards user behavior and the goals you’ve set. Either way, you’ll want to test and refine the experience like on any PPC platform.

Linkedin 94

Linkedin Paid Search Agency Ads Cost Per Thousand 94

EveryoneSocial

OCTOBER 13, 2020

Personally, I like reading studies, statistics, and data as it relates to a process or strategy. The stats in the previous section earlier show that many salespeople are not only feeling the pressure but struggling a bit in a few areas. Download the case study. . Virtual Selling Statistics. 10x Your Preparation. Final Thoughts.

Tips 105

Tips Marketing & Strategy Work Management Statistics 105

Sharpspring

SEPTEMBER 26, 2019

And right from the beginning, keep track of the key metrics and KPIs. . KPIs (Key Performance Indicators) are the numbers/stats that determine how you are performing compared to your goal. . Some studies show eight out of ten people only read the headlines; another study shows six out of ten. Read on and note them down.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Scoop.it

MAY 10, 2022

This stats from Orbit Media complements the data on main challenges content marketers face in work: lack of time and high-quality content creation are among the top three for specialists to overcome. Studies prove a positive effect of natural light, soft and subtle colors of the walls around you, and cold color temperatures of desk lamps.

Practices 86

Practices Tips Content Template 86

Hubspot

APRIL 5, 2017

You can download a copy of the full presentation here , which contains some eye-opening stats that every agency MD should read. In January this year there were over 60,000 searches for the 400 keywords incite monitors to track agency purchase intent. 50% of agency selection searches involve online research.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Ad Agencies Peer-to-peer 65

Rev

MAY 16, 2019

Case studies, track sessions, daily keynotes, networking events, lunch and learns, vendor booths, an early morning 5K – there’s not enough of you to go around. So drop the sarcasm and the side-eye. Skip the extra coffee and hit the early keynote. You might be surprised. Inspiration is everywhere. This is not high school.

Conference 122

Conference Account Based Marketing B2B ABM 122

Sprout Social

MARCH 27, 2019

Quora’s conversion optimization campaigns use a specific “conversion” pixel to allow companies to track the impact that Quora ads have on their website. To use the conversion pixel, you’ll need to place it on your website so that you can track the movement between your site and the platform. An eye-catching profile picture.

Paid Content 101

Paid Content Paid Search Agency Cost per Acquisition Work Management 101

Moz

MAY 24, 2020

Your page should be eye-catching and memorable, and grab attention at first sight without the need to scroll down. On Wordpress, you can set up each link or button on your About page as an event to track using Finteza’s plugin. For example, here’s us tracking all kinds of “Free Download” buttons.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

Hubspot

AUGUST 10, 2020

Yamada suggests that, to keep audiences engaged, "Grab the reader’s attention with an interactive element, interesting fast-fact, a video, or eye-popping graphic. You can use stats, like survey data, for Instagram Stories. Outside of the app, analyze overall Instagram traffic, or use a tracking URL. "

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

seo.co

NOVEMBER 18, 2021

This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. And to track all these things, Google offers the Search Console , which is a powerhouse of data that lets you track, analyze, maintain, and fix your website in many ways. Tracking all the backlinks of your website.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Televerde

APRIL 14, 2021

To the naked eye, Lucey said, the setup is no different from a corporate environment. But what we’re getting is improved stats, happier customers and value for the money we’re spending.”. ” A 2019 study conducted by Arizona State University’s Seidman Research Institute backs up Lucey’s argument. They found 94.1%

Paid Search Agency 52

Paid Search Agency Training Advertising Agencies Eye-Tracking 52

EveryoneSocial

MARCH 18, 2019

The above stat is also growing and shows that your employees probably are advocating on social already, maybe without you realizing. Learn more in our case study here. Yes, it may be one of those terms you roll your eyes at hearing, but thought leadership is alive and well on social media. Weber Shandwick ).

Thought Leadership 70

Thought Leadership Peer-to-peer Work Management Marketing Management 70

Sprout Social

JULY 19, 2016

Pages to Watch can be used to track a number of performers in your industry including competitors, influencers, collaborators, partners and peers. This is why it’s important to track Pages that are relevant to your brand, and not just Pages you’re personally interested in. Track Your Progress. Response Assistant.

Paid Content 98

Paid Content Facebook Features Peer-to-peer 98

Sprout Social

NOVEMBER 11, 2019

Demographic data can be difficult to track. Emphasize eye-catching, visual content. Chalk it up to being born with smartphones in their hands, but Gen Z’s addiction to eye-popping visuals is well-documented. The same study notes that 36% of Gen Z will “do something else” while a digital ad is playing. Twitch streamers.

Paid Search Agency 88

Paid Search Agency Tagging Mobile Advertising Eye-Tracking 88

Webbiquity

MAY 18, 2010

Eyes on the Prize with Custom Reports by Google Analytics Blog. A slick, quick way to stay current on your web traffic stats. New Google Analytics Features Can Help You Track Your Social Media Success & Failures by Social Conversations. What metrics can be tracked in social media? by ECommerce Guide.

Analytics 100

Analytics Tools Best Practices Adwords 100