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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

Instead of simply showing broad click data in a PPC campaign, consider illustrating the top 10 or 20 most important keyword phrases being managed and the applicable traffic and impression volume received. Connect this information with CPC (cost per click) and average position for these terms as well.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

Banner ad message options : Limited time offer (2 months free), unique white paper for the medical device industry. Prospect intrigued : Clicks on ad; arrives at unique landing page, prospect converts. Conversion tactic : Sign up for a free white paper. Retargeting Costs. Company B: Landing Page.

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Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

Banner ad message options : Limited time offer (2 months free), unique white paper for the medical device industry. Prospect intrigued : Clicks on ad; arrives at unique landing page, prospect converts. Conversion tactic : Sign up for a free white paper. Retargeting Costs. Company B: Landing Page.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Paid search marketing Brad Geddes Brad is the co-founder of Adalysis, a PPC recommendation software for Google Ads and Microsoft Ads. Bred has also written the book called ‘Advanced Google Adwords’.

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Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices.

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I Wanted to Convert on Your Landing Page, But I Couldn’t. Here’s Why.

Unbounce

I just Googled your solution, clicked your ad, and I’m on your landing page. And there’s a cost to you as an advertiser. Assets that don’t align can lower your ad relevance and landing page experience, which affects your Quality Score and can raise your cost-per-clicks. Hey there , marketer.