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What Is YouTube CPM? [+ Why It Matters]

Hubspot

With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform. The CPA, then, is $1.80. CPA off an ad, you'll only keep $0.99. So if you make $1.80

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The Top 6 AI Tools for Facebook Ads

Anyword

Instead of relying on Facebook page grids and object distribution features that lack customization options, Canva gives even the most basic user the tools to create beautiful visual setups for their advertising. Trapica claims that they can “cut campaign handling time by half.” Trapica claims that they can “cut campaign handling time by half.”

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How To Optimize Your Landing Page For Better PPC

Unbounce

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Google, Facebook, Youtube, Bing, LinkedIn). Image courtesy of Bloomberg Wealth.

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How to Choose the Right Marketing Attribution Model for Your Content

Outbrain

Moving from last click to a position-based attribution model showed us the value of many of our blog posts and video campaigns across different distribution channels, including Outbrain’s own network, Facebook and YouTube.

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8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

” My colleague Kim Defenderfer of California United Bank , asked me to speak about Social Media to a CEO Forum sponsored by California United Bank and CPA firm Rosenthal Pearson Fong & Frew. You are distributing press releases online, aren’t you? You do have a YouTube channel, don’t you?

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. For example, digital marketer, Ben Wood, has some actionable advice about distributing investment between social and search ads: 4 Advanced AdWords Audience Targeting Tactics. But don’t worry.

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

Acquisio’s bid and budget management tool uses machine learning algorithms to analyze and adjust bids and budget distribution on a 24/7 basis. This software might be helpful to marketers with multiple accounts or who may be too busy to monitor bids and budget distribution regularly. Integrations include: Google.