KoMarketing Associates
JANUARY 23, 2018
As a recent study of 1,597 content marketers found, “There is virtually no correlation between time spent creating content and marketing success.”. I repeat: According to the data, the amount of time poured into creating content has no effect on marketing success. A 20-hour post will always outperform a one-hour post.
Only B2B
FEBRUARY 1, 2024
Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Only B2B
AUGUST 21, 2023
Marketing automation systems enable businesses to nurture and engage with leads efficiently. Advantages of Streamlining Lead Generation through Automation The advantages of automating B2B list building are multifaceted. These technologies can analyze vast amounts of data to identify patterns and correlations.
Tony Zambito
APRIL 17, 2016
It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. The percentages of marketers indicating this as their top challenge are not measly either. The correlation is evident. Could there be a correlation here also?
Martech
SEPTEMBER 28, 2021
However, accurately resolving consumer identities has proved challenging for a majority of brand marketers. Forrester found that 71% of brand marketers struggle to maintain an accurate consumer ID over time and through changes. Identity graph. There is no standard model for an identity graph. tools and platforms.
Full Circle Insights
SEPTEMBER 12, 2022
Not only does it take substantial resources to implement new tools and align marketing and sales teams for a new growth strategy, but it can also take a lot of time and effort to generate personalized campaigns for high-value accounts. Full Circle Insights helps you save time with clear, accurate marketing insights—all within Salesforce.
DiscoverOrg
SEPTEMBER 14, 2018
To see results from your account-based strategy, you need three things: strategy, marketing automation, and a CRM to track it all. (We In this session, DemandBase , Pardot, and Salesforce tag-team to walk you through the basic tech stack for your account-based marketing initiative. Salesforce Enablement Soiree.
Expert insights. Personalized for you.
275 
Let's personalize your content