Integrated B2B
JULY 28, 2020
When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! It also helps to know that in the marketing world, copy is another word for content.
ClearVoice
AUGUST 28, 2023
They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.
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The Mx Group
MAY 9, 2018
In this era of over-stimulation, people can smell a marketing message a mile away. We B2B marketers know to lead with an authentic marketing message that, frankly, doesn’t sound like marketing. Your SMEs already speak the language your audience knows and uses every day … they don’t smell like marketing.
WriteSpark
FEBRUARY 12, 2013
A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. the staff-poor and most likely budget-poor marketing leaders who are. If your ideal provider is a Hedge Fund SME (subject matter.
WriteSpark
FEBRUARY 12, 2013
A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. the staff-poor and most likely budget-poor marketing leaders who are. If your ideal provider is a Hedge Fund SME (subject matter.
BOP Design
DECEMBER 26, 2018
Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content.
nDash
NOVEMBER 3, 2021
Pay freelance writers too much and you won’t have enough to make a marketing program sustainable. SMEs : Many clients on nDash find it helpful for the writer (regardless of their own expertise) to interview an in-house subject matter expert (SME) to ensure that the whitepaper conveys the proper insights and expertise their audience expects.
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