Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. We all have a brand and need to channel our inner Brian Solis. To share the love.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

SEPTEMBER 9, 2010

In simpler words, a brand’s social activities need to help your prospects with something that is relevant to your brand. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. It doesn’t mean we can’t orchestrate the movement.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

JULY 13, 2010

Earlier today I was chatting with my peers about the root of social media – relevant expertise and insight. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

JUNE 18, 2010

If the objective of the ad buy is leads, then the media property should be able to assist you in driving the right message to their audience to identify relevant contacts for your sales teams. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

MAY 3, 2010

Yes, in B2B, the decision process is far longer, the decision-maker is typically more than one person and all of them feel much greater risk (jobs, reputation, etc) than when buying a pack of gum. I am open to sitting down in person any time. And the truth is far from it. But these are still people. Share your thoughts, post a comment.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Yes, in B2B, the decision process is far longer, the decision-maker is typically more than one person and all of them feel much greater risk (jobs, reputation, etc) than when buying a pack of gum. I am open to sitting down in person any time. And the truth is far from it. But these are still people. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

JUNE 2, 2010

In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. And this is where many B2B marketers stumble.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. Copyright © 2010 Tiecas, Inc. This white paper aims to change that perception of them. All Rights Reserved.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Marketing Insider Group

DECEMBER 1, 2010

May be, the notion ‘planning’ is not quite relevant. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)? I mean in term of skills.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Industrial Marketing Today

JANUARY 26, 2010

Provide multiple ways to access relevant information with minimal clicks. This is where I personally coach you to solve whatever marketing challenges that are holding your company back. Copyright © 2010 Tiecas, Inc. Provide clear calls to action as to what you want your site visitors to do. All Rights Reserved. Resources

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 3, 2010

Influence: This is a measure of the likelihood of a person recommending your company or brand. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 All Rights Reserved.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., He has spent over 20 years consulting, coaching and delivering practical and relevant advice to construction businesses. Copyright © 2010 Tiecas, Inc. I found this one from Michael Fortin’s blog.

Features 60

Features Web 2.0 Planning Work Management 60

Marketing Insider Group

OCTOBER 14, 2010

The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. Generic terms often assumed by our internal people to be the most relevant terms typically do not lend themselves to ad clicks or conversions. All rights reserved.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Rohit may be the first person to have coined the term “content curator.” Resources

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

SEPTEMBER 27, 2010

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. However, to remain relevant, they do need to embrace and master today’s social media and digital marketing tactics. Often closing the deal requires participation by many members of your sales team.

Social Media 60

Social Media Social Marketing Media Planning 60

Marketing Insider Group

AUGUST 12, 2010

Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe. Marketing automation might be used to help setup triggers and automated touch points. All rights reserved.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Buzz Marketing for Technology

JULY 24, 2008

Vary motivations - CAP-Gemini Ernst & Young applies incentives at three levels: a solid business case for senior executives, relevant benefits for departments, and incentivizing positive behaviours with employees; 4. personalization. personalization. burger king. change management. Collaboration. compatibility. connectivity.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. It is okay to ask for job function or title if it is relevant to your offer. They are: 1.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Buzz Marketing for Technology

JUNE 27, 2008

Both the use of linked applications and the concepts of working this way better prepare students more for all kinds of work environments and for personal web use. What they did not consider were the copyright laws (thus limiting some of the content and how students accessed it) which really inhibited what could be taught online.

Web 2.0 100

Web 2.0 Wiki Copyright Peer-to-peer 100

Industrial Marketing Today

AUGUST 24, 2010

Then you’d put that person in front of the audience and check with them.” Engaging your visitors with relevant and fresh content will help to convert them into fans, followers and ultimately to loyal customers. Copyright © 2010 Tiecas, Inc. If you were going to put them on the street, what would you do? All Rights Reserved.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60