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Industrial Marketing Today
MAY 7, 2010
In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
Buzz Marketing for Technology
JUNE 27, 2008
Consider how you might use the interactive possibilities of the Internet and Web 2.0 In order to enhance the transfer of knowledge, it is important that the messenger be seen as a credible expert on the information being presented. ". How web masters and administrators can do more with less. Copyright © 2008.
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Industrial Marketing Today
JULY 29, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. Resources
Industrial Marketing Today
SEPTEMBER 20, 2010
In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. The focus here is definitely on quantity.
Industrial Marketing Today
MAY 5, 2010
According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. All Rights Reserved.
Industrial Marketing Today
JUNE 12, 2010
In order to get on the buyer’s short list as early in the buy cycle as possible, your B2B website needs to provide relevant information that your prospects are looking for. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. This may include basic pricing information.
Industrial Marketing Today
SEPTEMBER 3, 2010
In order to get there, you need to start with a content marketing plan and that starts with a content audit. Read The Anatomy of a Great Web Persona by Brian Massey. This is where you’ll begin to identify redundant and missing content in order to be relevant throughout the industrial buy cycle. Copyright © 2010 Tiecas, Inc.
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