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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

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The Responsible Approach to Generative AI

Content Standard

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. In 2013, Velocity Partners published a viral Slideshare titled Crap Content.

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Effective SEO Strategies for Manufacturers and Industrial Companies in 2024

Tiecas

Then, create and publish articles related to that central topic that address subtopics of interest to your audience. Using AI can enhance content relevance, improve search rankings, streamline keyword research, and forecast SEO trends. Using 100% AI-generated content may also have legal ramifications (Copyrights and IP).

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Will the Rise of AI-Generated Content Impact Your Business?

DAGMAR Marketing

As more content continues to be computer-generated, we can only expect the level of inaccurate content published on the web to rise, as well. And with several free and cost-effective AI-tools available on the market, it wouldn’t break the bank if you’re willing to explore the power of AI and its infinite possibilities.

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Everything to know about Marketing Environmental Analysis.

Valasys

Marketing environmental analysis includes all the factors outside marketing that affect the ability of a business to build and maintain successful relationships with the customers. By analysing customer behavior, we can furnish tailor-made marketing campaigns. Are our customers happy? Are the customers loyal to us?

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Oracle’s Updated Social Media Policy

Paul Gillin

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Twitter, social networking sites). Follow the Code.

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Oracle’s Social Media Policy

Paul Gillin

It’s particularly useful in its approach to copyright and permissions. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Protecting the confidential information of our employees, customers, partners, and suppliers is also important. Follow the Code.