ViewPoint

APRIL 2, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. One of the best practices I've seen associated with that is making sure that any customer communications come directly from either their account manager or assigned salesperson.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

ViewPoint

JUNE 7, 2016

At PointClear, we recommend developing a guide for sales on how lead hand-off is managed and how follow-up should be handled. If no response, the lead goes back to PointClear or the internal business development team for rescheduling. So, we know how things break down—what do we do to fix the problem? The day of the call.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

ViewPoint

MARCH 22, 2018

Value selling is PointClear's bread and butter. Having uncovered the needs, we must probe and find out as much as we can about those needs and the implications to the customer if they are not met or fulfilled. What we are trying to establish is the difference between what the customer used to do and how he does it now.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

ViewPoint

APRIL 19, 2017

Here is what I learned: Jeb Blount – Jeb is the bestselling author of eight books, including " Fanatical Prospecting " , and among the world’s most respected thought leaders on sales, leadership, and customer experience. Sales is NOT customer service.”. Themes from last week’s presentation: “Sales is all about one-to-one connections.”.

Conference 149

Conference PointClear Cold Calling Work Management 149

Onalytica B2B

FEBRUARY 24, 2016

Typical techniques of social selling include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Social selling has become a powerful strategy used by organisations to help sell their ideas and win customers. TOP 100 INDIVIDUALS. Download The Full Report.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

ViewPoint

JANUARY 9, 2014

I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. If a great conversion rate is 30% of leads to sales qualified leads than 7 out of 10 failed to pass through. Leads suck.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

SEPTEMBER 23, 2011

In a recent conversation on marketing approaches, friend and colleague Elizabeth Fairleigh, thE Connection , shared an interesting comment: “I was thinking about outbound telephone calls and why they are relevant today. These include custom content, nurturing emails, landing pages, SEO, webinars and podcasts. Personal connection.

Lead Qualification 120

Lead Qualification Lead Nurturing Sales Qualified Leads Lead Scoring 120

Heinz Marketing

APRIL 22, 2019

This episode is called Lessons from 20 Years of Sales Development: A Conversation with Dan McDade. I wonder just to be somewhat, you’re saying, do we see organizations put so much focus on automation and systems, that when it comes to having that personal conversation. Dan is the Managing Partner at Prospect-Experience.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

NuSpark Consulting

JANUARY 21, 2012

Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers. Conversion Architecture. Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Varicent

APRIL 19, 2018

Today’s conversation is with Karen Hayward , Managing Partner for Chief Outsiders , on how her 20-year career in sales and marketing impacts the way she approaches consulting today. He runs a company called PointClear, and I think they are some of the best in the business of lead generation. Hi Karen, welcome to the blog!

Top of Funnel 65

Top of Funnel Sales Qualified Leads Planning Work Management 65

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. 2) Email services – Julie Katz at Forrester writes about this group.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. m all about helping customers. Pipeline Conversions. Customer (278). But that’s content for another blog post.

Ning 40

Ning Paid Content Facebook Sales Management 40