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JANUARY 29, 2015

Read On>> HubSpot: 17 Demand Generation Stats Every CMO Needs to See. These stats come from a survey put together by HubSpot and Qualtrics, and offers interesting info on average cost per lead, why leads don’t convert, and MQLs mapped against revenue achievement. That was about it.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

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JUNE 27, 2018

We reached out to 17 expert marketers to get their number one tip into lead scoring so you can get right to the heart of an effective lead scoring program. Hubspot | LinkedIn. A good tip is to be sure you’re not using only one scoring model. The next question, then, is: How do you approach lead scoring the right way?

Lead Ranking 91

Lead Ranking Lead Scoring Sales Management Sales Qualified Leads 91

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OCTOBER 3, 2017

List your top 1-3 tips for B2B companies struggling to align their sales and marketing teams? . The goal was to uncover actionable tips you can implement to better align your sales and marketing teams, and ultimately close more deals. . . Bonus tip: Spend one day a month in sales. Here are the responses. . . Listen to calls.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

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APRIL 25, 2018

Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . . Jami is the Senior Manager of Content Strategy at HubSpot. Rachel Ferrigno. Jami Oetting.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

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APRIL 25, 2018

Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. Jami is the Senior Manager of Content Strategy at HubSpot. Rachel Ferrigno. Jami Oetting.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

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JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . HubSpot did a jeopardy-like marketing quiz at Inbound 2016, and booth traffic was high. . So what’s the catch? Why aren’t we all using interactive content? .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

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DECEMBER 22, 2016

This is a content marketing blog that is filled to the brim with information about increasing conversion rates, boosting social media engagement, and driving more traffic to your business. Head on over to listen to how to scale your business, how to live-stream on social media, or tips to make your business stand out from the crowd.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

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JULY 7, 2017

Results: Since implementing the interactive quiz, we have seen amazing results including a 130% increase in conversion rate for completing the quiz. In addition, the “thank you” page increased overall conversion volume for consultations by 84%. . . Our other tool is a conversion calculator. Ben Bradley.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

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DECEMBER 14, 2016

And when something is working you can focus on increasing the conversion rates of those efforts in order to drive better results. Some tips to incorporate the “Challenge. Example: 60-second video with inbound marketing tip put on Instagram or SnapChat. Revisit your page titles and meta descriptions. Invitation.”

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62