How to Define Social ROI for B2B marketing
Valasys
JUNE 13, 2019
Source: HubSpot). Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. According to a report by Pew Research Centre, 67% of Americans get some of their news on social media, primarily on Facebook & Twitter.
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