Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Consider your “incentive for response.”

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

JUNE 17, 2010

Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Sweet new white paper to go along with it as well. Sure, the CTRs were decent, but the conversion rate was uglier than the business end of a sharpee. I had figured as much.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

The Point

OCTOBER 7, 2014

However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook. Twitter tends to generate the highest “click rate” of any social platform, but those clicks need to be evaluated with a critical eye, since Twitter counts favorites, re-tweets, image clicks, etc.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

SmartBug Media

MARCH 19, 2021

PPC Hero offers tons of helpful resources for paid search marketing, including articles, guides, white papers, reports, webinars, and conferences. The SEM Post. Five hacks to enhance your organic CTR and rankings in SERPs. Now, it’s time to optimize your website and landing pages for higher conversion. Neil Patel.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Launch Marketing

NOVEMBER 21, 2018

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. LinkedIn Ads is typically the best paid social media channels for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

WebMarketCentral

OCTOBER 9, 2007

Search Marketing or other SEM program, start with best practices in search engine marketing. I've written previously about typical SEM click-through rates (CTR), which are important—balancing your budget against driving as much traffic as possible to your website. To optimize the results of a Google AdWords, Yahoo!

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

DECEMBER 29, 2008

Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Sweet new white paper to go along with it as well. Sure, the CTRs were decent, but the conversion rate was uglier than the business end of a sharpee. I had figured as much.

SEM 20

SEM Adwords CTR Search Engine Marketing 20