Industrial Marketing Today
SEPTEMBER 2, 2012
Content BOM is not a typo in my headline. I am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign). The short answer – no content BOM (Bill Of Materials). What is a content BOM? What went wrong?
Industrial Marketing Today
APRIL 26, 2010
However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”
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Industrial Marketing Today
JULY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?
Industrial Marketing Today
OCTOBER 10, 2011
Source: Wikipedia ). One of the big draws of inbound marketing with content is that it helps a website get found early and often by its target audience. Search engines and SEO will drive traffic to your industrial site but it is your site’s content that must convert it into qualified leads. Plenty as it turns out.
Industrial Marketing Today
MAY 11, 2011
For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). Building thought leadership with technical content.
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