Content, Viral Marketing and Web 2.0

9 Ways to Successfully Achieve Brand Authority

Scoop.it

JANUARY 11, 2024

At this point in the Web 2.0 But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy. Image sourced from g2.com Image sourced from g2.com

Work Management

Work Management Marketing Management Brand Identity Branding

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Virality.

B2B Marketing

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0

Are Marketers Becoming Digital Dinosaurs?

Marketing Insider Group

JUNE 5, 2012

Late last year I highlighted a chart from Mary Meeker’s Web 2.0 The point is to create content that your audience wants, in all the places where they may look for it. The point is to have your customers share your content with their connections. Imagine your content is shared on social networks. ”

Paid Search Agency

Paid Search Agency Advertising Agencies Planning Web 2.0

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

APRIL 18, 2017

Topics in yesterday’s episode, FIR #83: The Problem with Magical Thinking , include: United Airlines ’ crisis drags on and on, aided by user-generated content, competitors piling on, and Saturday Night Live. He specializes in Web 2.0 Can we even? Even Pepsi can’t escape the United kerfuffle.

Advertising Agencies

Advertising Agencies Public Relations PR Web 2.0

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You can leave a response , or trackback from your own site.

Cost per Lead

Cost per Lead Planning Work Management Marketing Management

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

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Work Management

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B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Like Be the first to like this post.

Creativity

Creativity Planning Work Management Marketing Management

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

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Work Management

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Explaining Social Media

The Effective Marketer

MAY 7, 2010

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Social Media

Social Media Media Work Management Marketing Automation Services

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

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Social Media

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The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

Social Media Success Stories

Anything Goes Marketing

MARCH 8, 2009

While anyone can sign up for the networking tools I listed above, blogging acts as a differentiator as it forces you to come up with good content that people will want to read (if that is your goal). The real point is that good content drives traffic and your blog can be the driver for all of your other social media efforts.

Social Media

Social Media Web 2.0 Media Blogger

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media.

Planning

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. in your booth.

Viral Marketing

Viral Marketing Lead Generation Promotion Web 2.0

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

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Social Media

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Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

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Planning

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How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

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Marketing Budget

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We’re missing the real social media revolution

Chris Koch

OCTOBER 12, 2009

We’re all looking for the revolution to happen within the tools, but where the revolution is occurring is in the content that feeds those tools. There won’t be nearly as much to link to through Twitter in the coming years, and that’s the revolutionary subtext that’s going on behind the evolution of Web 2.0.

Social Media

Social Media Media Paid Search Agency Viral Marketing

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. You can leave a response , or trackback from your own site.

Planning

Planning Work Management B2B Marketing Marketing Management

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

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Planning

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Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

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Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

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Planning

Planning Work Management Marketing Management Marketing Automation Services

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

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Work Management

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation

how good a boss are you really?

The Effective Marketer

APRIL 9, 2009

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Lead Scoring

Lead Scoring Lead Ranking Work Management Marketing Budget Creation

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

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Planning

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Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. Work your way through the list above and start playing with content personalization, even if only for a small segment of your database.

Planning

Planning Email Marketing Work Management Marketing Management

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

We would certainly have shorter meetings and maybe better content. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 What is essential? What is just fluff? United States License.

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

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Work Management

Work Management Planning Marketing Management Advertisements

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

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Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

Making Website Reviews Easy

The Effective Marketer

OCTOBER 5, 2010

This entry was posted on Tuesday, October 5th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Online Marketing , Web Design. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Websites

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

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Planning

Planning Work Management Marketing Management Effectiveness

effective manager defined

The Effective Marketer

FEBRUARY 14, 2009

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Work Management

Work Management Marketing Management Effectiveness Marketing Budget Creation

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

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Work Management

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A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one. There are examples and additional resources too. This white paper aims to change that perception of them.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

are you paid enough? new salary survey released

The Effective Marketer

AUGUST 14, 2009

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Customer Surveys

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services

what's your marketing approach?

The Effective Marketer

JULY 29, 2009

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

What Type of Marketer Are You?

The Effective Marketer

MAY 18, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

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Planning

Planning Work Management Marketing Automation Services Marketing Management

The Enemy of Productivity

The Effective Marketer

NOVEMBER 4, 2009

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Product

Product Work Management Marketing Budget Creation Marketing Automation Services

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

OCTOBER 21, 2009

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Work Management

Work Management Marketing Automation Services Marketing Management Gartner

9 Ways to Successfully Achieve Brand Authority

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Trending Sources

Are Marketers Becoming Digital Dinosaurs?

Marketing Content That Sells

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

The Rise of the Content Marketer « The Effective Marketer

Marketing Charts and Trends « The Effective Marketer

Selecting the Right Email Marketing Provider « The Effective Marketer

B2B Marketers Hold Off on Killing Traditional Media

What Makes a Great Creative Brief? « The Effective Marketer

The Ghost Blogging Debate Done Right

Explaining Social Media

How to Fail at Social Media

The Fun Theory: How to Change Behavior

Social Media Success Stories

WordPress Plugins for Marketers

Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

Social Media's Next Victim?

Why Sales and Marketing Don't Get Along « The Effective Marketer

How Success is Misunderstood

We’re missing the real social media revolution

B2B Marketing Summit Shows Old Problems Persist

The Science of Email Marketing « The Effective Marketer

Making the Most of Your Webinars

More Free Marketing Knowledge

new year's resolution: share ideas

how good a boss are you really?

What Trigonometry Has to Do With Marketing?

Marketing Automation Monday is Here!

Aberdeen Shows How to Do Email Marketing Right

The Six Minutes Challenge

The Opposite of Advertising « The Effective Marketer

Best Companies Don't Need Marketing

Making Website Reviews Easy

Marketing By Objectives « The Effective Marketer

effective manager defined

How Everybody Wins with HubSpot's Funding « The Effective Marketer

A Blogging Style to Call Your Own

are you paid enough? new salary survey released

what's your marketing approach?

What Type of Marketer Are You?

Taming Your Brand Mascot « The Effective Marketer

The Enemy of Productivity

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

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