Onalytica B2B

DECEMBER 7, 2017

1) Do you know who your relevant influencers are? They may be the mid-tier influencers that are relevant, have some authority within the industry, drive engagement, but their follower numbers are not so high that they’re difficult to engage. Are they co-creating content? Have you reacted to them in your content?

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

JANUARY 8, 2019

This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels. I also enjoy working on joint content projects such as guides and white papers and moderating roundtable events that share best practices.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Content Assets. We’re here to help! ContentAssets.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Onalytica B2B

SEPTEMBER 27, 2017

Engaging with and sharing influencers’ content, with the intention of co-creating content together that will add value to: 1) your brand, 2) yours/their target audience 3) the influencer. E.g. A human rights charity building a relationship with a human rights advocate, by sharing and engaging with their content.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

SEPTEMBER 20, 2017

Not only is it important to understand who influences your target audience, but it’s important to understand exactly how (content and messaging) and on what social channels this is on, so that you’re able to tailor your existing marketing strategy accordingly. But don’t consider the relevancy of their attention.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

JUNE 30, 2015

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? We initially built this tool ourselves to find influencers using our latest content. try it today for free!

Content Marketing 100

Content Marketing PageRank Brand Identity Branding 100

Onalytica B2B

JULY 16, 2018

He discussed how video is the most preferred content tactic and can play a powerful role in B2B with the various use cases including: Training – for both staff and customers. René also introduced us to his model for video and content strategy and production. The 4 C’s Concept > Content > Channel > Contributor.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129