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15 Ways B2B Marketers Can Be Using Twitter

KoMarketing Associates

The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche. Answer and Ask : Twitter is a network of asking and receiving. Promote : Twitter is a great (and free!)

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

When it comes to generating leads, most B2B marketers go for the tried and true methods—like offering content upgrades or hosting a webinar. Responsive search ads : These ads adjust ad copy based on users’ search, so they tend to be more relevant. The KoMarketing team is your PPC ad partner for high-quality leads. .

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Mutiny allows marketers to easily personalize websites, from identifying inbound site visitors to serve them the most relevant experience to allowing you to create 1 to 1 personalized pages for target accounts. LinkedIn, Twitter. LinkedIn , Twitter. Justina Logozzo, Senior Marketing Manager, Website at Alation. Intent data.

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Four Digital Marketing Trends in China To Know for 2018

KoMarketing Associates

In my own experience managing several Baidu PPC accounts daily, I have seen firsthand that mobile usage is on an upward trend. B2B marketers need to put more effort into targeting the right audience and providing customized content to win the niche market. iResearch projects the percentage will grow to 80 percent by 2019. .

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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Moz Open Site Explorer.

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What Is B2B Social Media Marketing?

KoMarketing Associates

In that sense, strategic social campaigns can help support different aspects of your business and lead to some pretty great results, including: More Brand Exposure: Without a doubt, social media helps you reach a broader and relevant audience based on their existing customers (or followers). Top Social Media Sites.

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What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. You will quickly find out that they rarely have those accounts.