Anything Goes Marketing

JULY 20, 2006

I'll admit that some of her comments were OK but she makes some fundemental mistakes by basing opens on just the subject line and the from line. You mention the preview pane in your article but you don't put two and two together that in a preview pane, you can typically see the content and call to action (if there is one).

Open Rate 100

Open Rate Act-On Tagging Email Campaigns 100

Anything Goes Marketing

JANUARY 26, 2010

You would be surprised how experimenting with slightly different “From” addresses can improve response rates. An IDG Research has demonstrated that the name of sender affects open rates twice as much as the subject line. You may be saying – how can I personalize the heading for each of my email subscribers?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

JUNE 24, 2007

For example, I work in the online marketing world so clients may ask what is the average open rate for software companies that have revenues over $500 million. As this concept grows, you will start to develop a repository of resources that you can use to post on your site or your blog which is great for new content (think SEO).

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

JUNE 29, 2009

I use this technique as part of an automated customer education nurturing program that I created and am seeing greater than 50% open rates when emails have the sender name of the account representative. Personalized email/direct mail content. There are two parts to this and I could spend a whole blog post just on this topic.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

OCTOBER 11, 2006

Reputation not Content Affects Whether Consumers Receive Your Email: This article explains how reputation (your IP address that you send emails from) affects your deliverability rates. It has email marketing benchmarks that include open and clickthrough rates across industries, advantages of personalization, HTML vs.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

FEBRUARY 21, 2009

I've found that autorepsonders can have open rates that can achieve greater that 80% open rates and clickthrough rates in the 20-30% range which blow industry averages out of the ball park. Dynamic content in an email allows you to: Simplify the autoresponder email creation. Frequency is also very important.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100