Martech
JUNE 6, 2023
Vision Pro users will be able to watch movies and other streaming content. Content made or adapted for this system can also take advantage of the Vision Pro’s “spatial audio” sound, which promises to make it feel like sounds are coming naturally from the environment around the user. AR and VR in marketing. Get MarTech!
DemandBase
AUGUST 1, 2019
Taking the opportunity to highlight your existing content can make a big difference, even with a short amount of time. Now, you’re going to focus on swapping out existing assets you have within existing content areas of your site to get them in front of the right people at the right time. 1) Content Merchandising.
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Marketing Craftmanship
JANUARY 16, 2013
Blogs and newsletters demand original, timely content; not canned information. For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement. Schedule ongoing maintenance of the activity.
Marketing Craftmanship
FEBRUARY 13, 2015
Merchandise conference participation. Doing all the heavy lifting (in terms of content preparation, travel, time away from office and home), but failing to benefit from that investment – both before or after the event itself – represents a tangible opportunity loss.
Leading Results Rambings
OCTOBER 27, 2013
The difference was that they agreed to have us complete a messaging validation exercise with customers and prospects before we started creating new web content and offers. So as we go forward with offers, email headlines, website copy, etc; it will all be focused at the vertical level at which the customers speak about themselves.
Marketing Craftmanship
JANUARY 10, 2015
Two-thirds of the largest hedge funds have a LinkedIn presence, but only 10 of those funds post any meaningful content on that social media site. Twitter is a content beast that demands constant feeding, but few hedge funds have the time or social media sophistication to engage safely and consistently. They are simply late bloomers.
Bluetext
JULY 30, 2021
A timeless logo is one that can be implemented across different formats, from horizontal, vertical, square, black and white, full color, etc. These format variations allow the same logo to be adapted to different contexts as the opportunity arises, whether that be print materials, branded merchandise, and new online formats.
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